Alina’s thoughts on beauty and self esteem

I met Alina at her Spa (I had never had a facial before, and she was THE BEST person to have encountered for a newbie like me). Her gentle demeanor and incredibly calming presence is what first struck me about her, and as she shared with me a bit of her story, I just...

How to Be Beautiful -morning routine

The morning is the most important. Did your mom tell you that when you were young too? “Start your day off with a powerful meal and you’ll be doing well all day long!” At TruBeu, we’ve discovered that our self care routine is also one of the...

How to be Beautiful

What is beautiful? Random acts of bringing something lovely to the world. We created flowers out of tissue paper and spread them around the neighborhood in little gardens. One man saw them and exclaimed “who died mi’ja?” lol. But once I explained, he...